SMITA GOLANI LABEL was started in 2021 in Pune as a luxury Pret-a-porter clothing brand. Lately, Smita realised that she wanted to do something which is more sustainable and she decided to move back to her hometown which is located in Maharashtra, a town named Gondia. She says,” I wanted to spread awareness in my society about sustainability. I shifted back in 2022. It took me sometime to arrange and settle my workshop here, now it’s more than a year that I have relaunched my label as a sustainable luxury brand. “ We have in-house production, trained local Karigars and tailors with the help of my masterji. We do keep stock in di erent sizes as well as promote made-to-order/ Customization if any and we do not charge anything extra for customization. Smita Golani Label is a 100% body positive brand